LenoxPowell

Are You Nurturing or Just Demanding?

In good economic times and bad, there is always pressure on marketing to increase demand for opportunities and prospects. The goal of demand generation is usually to create marketing strategies that raise awareness, interest, and urgency in a company’s... Read >

Marketing Device That Gives Medical Technology Buyers What They Want

Survey most medical device companies and you’ll find that many have a product catalog on their website. While rather dry and features-focused, catalogs still rank high as a medical marketing device. But with marketing under more pressure than ever t... Read >

Seven Ways to Build Communities and Rouse Results With Social Media

With a multitude of options (social networking, blogs, bookmarking, social search) there's no shortage of information and commentary out there about how marketers should engage with social media to generate new business. At the end of the day social me... Read >

Seven Ways to Build Communities and Rouse Results With Social Media

It is not simple for a site owner to pick the SEO service which is going to be the most appropriate for their needs. There is a broad range of choices available. Even when the black hat unethical firms have been identified and eliminated from consideratio... Read >

Including Case Studies in Your 2011 Medical Device Marketing Strategy

Many medical device marketers focus heavily on getting testimonials as a way to increase their credibility with their target market. However, something far better than testimonials for influencing your prospects is the well-known, but little understood... Read >